Dirt

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Urban

Cross

Commute

Build

Adventure

Culture

Each part of a bike hung individually on a wall at 718 Cyclery

The Inverted Bike Shop

“You can’t be a bike mechanic over the internet.”

718 Cyclery in Brooklyn has a unique approach to selling bicycles. You don’t buy one off the shop, you describe what you want out of your new bike, they help you choose the build kit, and then you help them put it all together.

“People are interested in reconnecting with working with their hands.”